FREE SHIPPING on all orders $75 and over!

Our Story & Purpose



Our Story

Gia Machlin created EcoPlum, an environmentally focused media and e-commerce company, back in 2008, after a long career in management consulting and after co-founding a healthcare management company she later sold.

At first, she had begun her own personal journey to lead a more sustainable lifestyle for herself and for her family. But Gia realized that the wealth of knowledge she was developing could really benefit others. She wanted to make a difference and build a company that could inspire people to have fun, while making better and easier choices in what they buy and how they live. And she wanted to reward everyone for doing it!

Gia has been a leader in sustainability now for several years as a boot-strapped owner of one of the earliest online boutiques focused solely on delivering sustainable fashion and lifestyle products to consumers. Gia also has a strong social media presence, where you can follow her and EcoPlum on facebook, twitter, pinterest, LinkedIn and more.


What We Do

Sustainability. Meet Style.

The EcoPlum Boutique specializes in stylish and unique clothing, accessories, jewelry, cosmetics, specialty foods, and gift items that are sustainable, fair trade, organic, vegan, recycled, upcycled, and/or ethically sourced.

We select things we love, seek out the highest quality items we can find, and price them affordably.

More than that, we seek out products that are safe, eco friendly on at least one measure, and fair in their treatment of workers. Read about out product standards here.

Our customers all earn our green shopping rewards points, known as EcoChipz, good for coupons in the shop or donations to environmental causes we support. EcoPlum is Where it Pays to Buy Green.

In the EcoPlum blog, our writers are dedicated to bringing you the latest news and inspiration on sustainable living, fashion, beauty, entertainment, and wellness. Gia also shares her Confessions of a Reformed Consumer and we make sure you get to read the incredible stories behind the unique products and companies we carry in our shop. 


Our Values

Feel Good. Shop Well.

“I wanted to inspire and motivate people to live a more sustainable lifestyle and to practice conscious consumerism.” Gia Machlin, Founder EcoPlum

EcoPlum’s goal is to inspire, inform and empower our readers and customers to be conscious of their daily habits, purchases and impact on the world’s limited resources. In our quest for a better world, we hope to help you make responsible choices every day. But we also want it to be fun, easy and rewarding to “go green”!


More About Us

EcoPlum is located in New York City, a city that is embracing sustainability in many big and small ways. As an environmentally friendly business, we are so happy to be a part of a growing community here of sustainability professionals.

Our boutique is exclusively online. But you may find Gia on a panel somewhere talking about EcoPlum, or walking her dog Pepper on her regular forays into the park. You will also find our team at many green events around the city. We marched for climate equality and action with 400,000 people, an amazing event. For five years, we have been busy building sustainable business outreach programs for the community, as alumni leaders and volunteers. And you can regularly find us at Green Drinks, New York’s monthly networking meet up, where the drinks aren’t green in color, but the inspiration is fun and green all around!



Gia, Marcia, Silvia, Dede, Chryso, Sasha - read all about us here!


Tell Us About You

We’d like to know more about you. Tell us a little something about yourself and your interests, how you found us, what inspires you. Plus any comments and suggestions you have for us at EcoPlum are welcome! So take a moment, click the Feedback tab and write us a note.